Supply Chain & Retail
Unified CRM & CDP Transformation for Enhanced Sales & Marketing at LL Flooring
Industry: Supply Chain & Retail
Executive Summary
Sales teams and store agents lacked a professional CRM for lead and opportunity prioritization. Marketing teams had limited personalized email and SMS capabilities and struggled with fragmented customer information.
Client: Our client, a leading specialty flooring retailer, needed an integrated CRM and customer data environment for sales and marketing.
Background
Sales teams and store agents lacked a professional CRM for lead and opportunity prioritization. Marketing teams had limited personalized email and SMS capabilities and struggled with fragmented customer information.
Challenge
The client lacked a systematic approach for managing leads, had fragmented customer information across channels, needed privacy-compliant customer profiles, and could not consistently personalize interactions across website, email, and SMS journey
Strategy
Sales Cloud | Service Cloud | CRM Analytics | Commerce Cloud | Salesforce Voice | Data Cloud | Marketing Cloud | Personalization Studio
Solution Overview
Info Services implemented an integrated CRM, CDP, and Marketing Cloud ecosystem, established a unified Customer ID, introduced CRM Analytics dashboards, integrated Mogli SMS, established a privacy-compliant source of truth for customer preferences, and developed an opportunity-prioritization process.
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Supply Chain & Retail