Automotive & Manufacturing
Revolutionizing In-Vehicle Experience Through Next-Gen Infotainment Platform
Industry: Automotive & Manufacturing
Executive Summary
The client required a unified platform capable of managing applications and digital content across different vehicle models while maintaining customer preferences and supporting personalized communications.
Client: Our client, a leading U.S. automotive manufacturer, needed a next-generation connected-vehicle infotainment platform.
Background
The client required a unified platform capable of managing applications and digital content across different vehicle models while maintaining customer preferences and supporting personalized communications.
Challenge
The organization needed vehicle-specific application distribution, consistent user preferences across multiple vehicles, centralized digital-content management, personalized communications, and an architecture capable of supporting millions of connected vehicles.
Strategy
Sales Cloud | Marketing Cloud | Experience Cloud | Custom APEX | Service Cloud | Salesforce Apps Integration
Solution Overview
Info Services built a custom infotainment platform using Salesforce core capabilities, developed a vehicle-compatible application marketplace, created an intelligent content-delivery system based on vehicle make, model, and year, and integrated Marketing Cloud for personalized communications.d
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