Automotive
Increasing Revenue through Subscription Management
Industry: Automotive
Executive Summary
The client was working with two external agencies to connect with customers through outbound calls. The existing approach resulted in high costs, low response rates, compliance concerns, customer resistance, integration challenges across channels, and revenue performance below expectations.
Client: Our client, a leading global automotive manufacturer, was exploring ways to increase revenue through paid subscriptions.
Background
The client was working with two external agencies to connect with customers through outbound calls. The existing approach resulted in high costs, low response rates, compliance concerns, customer resistance, integration challenges across channels, and revenue performance below expectations.
Challenge
The client needed to move beyond an outbound-call-heavy engagement model. Customer information needed to be consolidated and segmented, while sales and marketing systems needed to work together to identify customers who demonstrated sufficient engagement for outbound follow-up.
Strategy
Sales Cloud | CRM Analytics | Data Cloud | Marketing Cloud | Personalization Studio | Agentforce
Solution Overview
Info Services established a digital-first engagement approach before outbound calling. Customer information was consolidated, unified, and segmented within Data Cloud to create a single source of truth. Salesforce Marketing Cloud was integrated with Salesforce Core and Data Cloud to support connected customer engagement.
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