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Retail

Retailer Boosts NPS 25 Points with Unified Customer Data

Client:National retailer (confidential) · March 2026

Industry: Retail

Executive Summary

One brand's journey from siloed channels to a single view of the customer—impact on loyalty and repeat revenue.

Client: National retailer (confidential)

Challenge

Customer data lived in separate systems for web, store, and contact center. Marketing and service teams could not get a single view.

Strategy

Customer data lived in separate systems for web, store, and contact center. Marketing and service teams could not get a single view.

Solution Overview

We built a unified customer data platform that ingested data from all touchpoints, resolved identity, and exposed a single profile to CRM and marketing tools.

NPS increased by 25 points in 12 months
Higher repeat purchase rate and loyalty program engagement
Faster, more personalized support and offers
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