Rebranding a premier flooring retailer in North America demanded synchronized sales and marketing efforts, necessitating the consolidation of customer data from various sources. The absence of centralized data led to inefficiencies in tracking leads, limited visibility on sales metrics, and disjointed customer information across siloed systems.

Solutions

InfoServices implemented a robust solution leveraging Salesforce Managed Services to capture, unify, segment, and activate all customer data, establishing a single source of truth. This involved building proper role hierarchies, list views, reports, and dashboards to provide comprehensive insights. Integration of Salesforce Marketing Cloud with Salesforce Core streamlined data flow, using Salesforce SFDC ID as the subscriber key in SFMC for improved data hygiene.