Enhancing Customer Data Platform with Salesforce Managed Services for A Premier Flooring Retailer

Aligning Sales and Marketing Strategies for an American Flooring Retailer’s Success

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Rebranding a premier flooring retailer in North America demanded synchronized sales and marketing efforts, necessitating the consolidation of customer data from various sources. The absence of centralized data led to inefficiencies in tracking leads, limited visibility on sales metrics, and disjointed customer information across siloed systems.


InfoServices implemented a robust solution leveraging Salesforce Managed Services to capture, unify, segment, and activate all customer data, establishing a single source of truth. This involved building proper role hierarchies, list views, reports, and dashboards to provide comprehensive insights. Integration of Salesforce Marketing Cloud with Salesforce Core streamlined data flow, using Salesforce SFDC ID as the subscriber key in SFMC for improved data hygiene.

About Client

Our client, an American flooring retailer since 1993, specializes in various types of flooring like hardwood, laminate, vinyl, tile, bamboo, and cork, along with tools and accessories. With over 400 stores across 47 states, we strive to make finding the perfect floor for your home easy and personalized. They sell through stores, online, and catalogs.


Building Maintenance, Building Material, Construction

Years in Business
30+ Years
Company Size
65000+ Employees
Geographical Presence
United States
CDP serves as both an insights and engagement tool, facilitating smarter decision-making and personalized customer experiences.
Smart customer segments and personalized experiences across the value chain enhance customer satisfaction and loyalty.
Optimized audience segmentation and targeted marketing campaigns based on real-time customer behavior to drive improved conversion rates and revenue growth.
Technologies Used

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