Enhanced Content Decisions through Real-Time Analytics for a Global Digital Sports Publisher using Databricks

Empowering editorial strategy with streamlined data insights across teams and user-level engagement metrics. 

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Overview

The case study explores how a data-driven approach enabled the client to optimize content performance, deepen fan engagement, and identify growth opportunities. InfoServices partnered with the digital sports media company to unlock actionable user-level insights from its massive engagement data. The goal was to leverage data analytics for refining content strategy, increasing engagement, and uncovering revenue opportunities. InfoServices helped the client to achieve content insights by fixing data delays, managing scale, and aligning departments using Databricks and other top-notch tools and technologies.

Objectives
  • Investigate how content strategy influences viewership.
  • Understand the role of community interaction in engagement.
  • Identify how data can be used to optimize content.
  • Find opportunities for increasing user engagement.
  • Analyse how improved engagement leads to higher revenue.
About Client

An American digital media firm, delivering real-time updates, multimedia content, and in-depth stories on global sports events and athletes. With a strong presence across social media platforms, it leads in engagement with over 28 million social interactions per month, surpassing competitors like ESPN and BuzzFeed. 

Industry

Sports Media

Years in Business
20+ Years
Company Size
40,000+ Employees 
Geographical Presence
Global presence in 50+ countries 

Strategy: A Thoughtful Path to Success

In strategizing auto manufacturer's infrastructure, Info Services conducted a thorough assessment of TADs, proposed strategic recommendations aligning with industry best practices, executed comprehensive implementation with Terraform, and fostered collaborative tracking with key stakeholders.  

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Comprehensive Assessment

Conducted a comprehensive evaluation of approved Technical Architecture Documents (TADs) to understand Azure services, security, and governance policies. 

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Strategic Recommendations

Proposed an architectural viewpoint, leveraging industry best practices, and collaborated closely with Microsoft and Databricks teams. 

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Thorough Implementation

Executed approximately 50 Terraform base modules on Azure, created environment-agnostic stacks, and orchestrated them with Jenkins and Terragrunt. 

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Collaborative Tracking

Worked closely with the client architects, network & security teams, Microsoft, and Databricks to ensure a highly secure and resilient infrastructure provisioned with necessary governance guardrails.   

Challenges
  • High app latency delayed data availability, hindering real-time insights and decision-making.
  • Surging data volumes caused processing bottlenecks and strained infrastructure.
  • Cross-team adoption was difficult due to varied technical skills and data literacy.
  • Required structured onboarding with training, documentation, and support.
Technologies Used
Customer Testimony
“
We’ve gone live globally, and the InfoServices team has been instrumental in identifying data anomalies and proactively notifying our stakeholders. Thanks for the support, now our stakeholders are able to make informed decisions on necessary fixes and improvements to the application
”
Naveen Kichili, Sr Manager, Software Defined Vehicle 
Solutions
  • Info Services deployed Telegraph for real-time event tracking, eliminating latency.
  • Optimized data using fan-out and aggregated tables for faster, scalable insights.
  • Delivered tailored onboarding to ease Bolt platform adoption across teams.
  • Conducted workshops and ongoing support to drive user engagement.
  • Built a robust, scalable data foundation to enable long-term growth.
Impact
Reduced Latency

Real-time responsiveness enabled faster decision-making and dynamic content delivery, improving user experience and agility.

Simplified Analytics

Cleaner pipelines and pre-aggregated insights helped teams easily identify top-performing content by audience segment.

Enhanced Collaboration

Centralized data access removed silos, allowing cross-functional teams to work with consistent, trusted data in real time.

Strengthened Strategy

Predictive ML models implemented by Info Services enabled proactive content planning, reducing guesswork and increasing ROI.

Content Optimization

Improved tracking led to refined content formats and tone, boosting engagement and driving measurable monetization gains.

Summary
By resolving data delays, simplifying volume processing, and aligning teams on a unified platform, InfoServices enabled the digital sports media company to extract actionable insights. The solution improved content strategy, faster decisions, enhanced user engagement, and laid a solid foundation for global growth.

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