A cost effective media for selling to residents in and visitors to Saint Petersburg, because:

The directory most used by foreigners in Saint Petersburg.

• Advertise in the expanded and improved fourth edition of The Traveller's Yellow Pages and Handbook for Saint Petersburg, 1997, the best known and most-widely used telephone directory and handbook among foreign visitors and residents in Saint Petersburg.

Designed and written for Westerners visting or living in Saint Petersburg.

• For foreign business travelers, tourists, and residents living and working in Saint Petersburg.
• For individuals, businesses and organizations working in or planning to travel to Saint Petersburg.

Your advertisign reaches the majority of foreign visitors and residents and a good number of Russian visitors and residents as well.

• Advertising in The Traveller's Yellow Pages will reach the majority of the English-speaking foreign visitors and residents in Saint Petersburg. A prosperous market segment, who use The Traveller's Yellow Pages to shop, dine, and travel. (The TYP and its sister Russian publication, Luchshee v Sankt Peterburge (The Best in Saint Petersburg) are also popular with the discerning Russian consumer).

FOR MORE THAN A YEAR: your ad works for you 24 hours a day, 365 days a year.

• Our research shows that our directories are kept for reference and used for more than one year (especially in offices and by residents) and are often read by 3 to 4 readers.

Each copy is read by 3 to 4 people, ready to buy.

• Surveys show that each copy is read by 3 to 4 readers. Thus we estimate that over 60,000 people will read The Traveller's Yellow Pages for Saint Petersburg.

20,000 copies in Saint Petersburg and abroad display your ad 365 days per year (5,475,000 ad exposure-days per edition).

• 15,000 copies minimum guaranteed distribution. Compare cost-effectiveness to the quick one-time exposure in the much more costly broadcast, magazine and newsprint media!

Distributed free to selected readers soon after publication.

• More than 10,000 copies will be distributed without charge: 5000 to the staff of foreign firms and organizations, to selected foreign residents and Russian officials and executives, 3,000 are placed in the rooms of the best hotels, 2,000 are distributed to foreign corporations and travel agencies abroad, and 4,000 are sold in Saint Petersburg, and about 2000 throughout the world.

Widely sold in Moscow, Saint Petersburg and the rest of the world.

• Sold at more than 100 hotels and bookstores in St. Petersburg and Moscow, 60 bookstores in the USA and Canada and six other western countries. Carried by Faxon, Ebsco and other distributors. Available by fax/phone/mail for same-day shipping around the world. Low retail price makes it easy to buy.

Your firm's ad is at the fingertips of hotel concierges, tour guides and Western diplomats in Russia and in Russian consulates abroad.

• Our directory is widely used by hotel service bureaus, the Concierge Service for Platinum American Express and travel bureaus in Russia and throughout the English-speaking world. It is trusted and widely respected for its accuracy, organization and completeness. Used by many guides and tour group leaders. Many public, university and corporate libraries subscribe to The Traveller's Yellow Pages for their reference shelves.

Your ad is both visible and likely to be seen by potential customers.

• Our compact 12x18.5 cm format and our limited number of full and half page ads makes an economical 4 cm ad into a very visible easy-to-find 1/8 page ad in this compact well organized directory of 400 pages. (Our index of visibility = 6 compared to 3 for newspapers and 1 for large directories).

5000 listings selected for quality and usefulness to readers.

• More than 5,000 addresses and phone numbers of selected shops, hotels, restaurants, tourist agencies, art galleries, airlines, government offices, museums, churches, medical services, business services, repairs, translators, etc.
• Practical up-to-date information in more than 142 short essays about living, working, and enjoying St. Petersburg, including working hours, customs regulations, medical care, weather what-to-bring, holidays, visas, how to use the metro, buses, trams, postage, telephones and more.
• All listings are selected on the basis of their importance and quality of service offered to the business traveler and tourist. The listings were selected by an advisory board of the editor and senior staff and residents of Saint Petersburg. The most trusted directory in Saint Petersburg.

More useful information listed free than in any other directory.

• The name, address, phone and fax number are included free of charge along with hours, languages spoken, nearest Metro station, and map location. No other directory in St. Petersburg gives this information free of charge for their readers.

Internationally acclaimed for design and organization.

• All essays and entries are listed under more than 430 different categories, arranged alphabetically. Professionally designed category indexes in six languages with many cross-references. This is important to the advertiser because it make it easy for the reader to find your ad.

Unique features including difficult-to-find theater seating plans.

• Tables on sizes and measures, signs, theater seating plans, a pronunciation chart of the Cyrillic alphabet, and new street names.

14 area maps

• Detailed maps of Nevskiy Prospect and central Saint Petersburg, showing major points of interest and advertisers as well as the parks of Lomonsov, Pavlovsk, Petrodvorets, Pushkin and the Island of Vaalamsk
• Acclaimed dual language Metro Map in English and Russian, designed for the non-Russian speaker.

Written in English with indexes in Russian, German, French, Swedish and FIinnish.

• English text for essays, ads, and listings, the most widely used language in international business.
• Indices, table of contents and headings in English, Russian, German, French, Swedish, Finnish for ease of use by most European travelers to Saint Petersburg. Its unique use of Cyrillic and foreign languages along with the English has been praised by many readers.

Geographical coverage.

• The city of Saint Petersburg with emphasis on quality firms and new establishments in the city center.
• The suburbs of Lomonsov, Pavlovsk, Petrodvorets, Pushkin and the Island of Vaalamsk

Double verificationof listings and on-site visits to new establishments.

• The information will be as current as February 15, 1997 and verified twice.
• The Traveller's Yellow Pages are recognized for accuracy and being up-to-date.

Compact and convenient size makes The Traveller's Yellow Pages a world traveler.

• Lightweight and a convenient size (12 cm by 18.5 cm), this book of more than 384 pages is designed to fit easily into a handbag, briefcase, or coat pocket.

Publication.

• Planned publication date is April 1, 1997. Closing date for advertising is March 15, 1997.