If you do not already have a home page
This is your opportunity to establish your presence on the World Wide Web. Your in-line ad will give a visitor the basic information about your company. Repeat it, but offer more: a menu, pictures of your product, conference or hotel rooms or store, a list of your upcoming shows. Unlike a printed brochure you are almost unlimited in the amount of information you can provide. And be sure to provide it in both English and Russian (or whatever language you choose).

If you already have a home page
People use The Traveller's Yellow Pages because of the quality of information we provide. Use our reputation to attract customers to your site: localize your information. Create a Brochure Page for each category that you are listed in, providing more information than was in your ad. Then, once the visitor knows for sure that you offer what they want, provide links directly to the information they want. Visitors with thank you for making their search easy.

Do not forget to provide information in both Russian and English (or another language). And if you have multiple locations, use multiple Brochure pages to provide information specific to each location.