A cost effective media for selling to residents in and visitors to Moscow, because:

The directory most used by foreigners in Moscow.

• Advertise in the expanded and improved second edition of The Traveller's Yellow Pages and Handbook for Moscow. The first edition rapidly became the best known and most widely used telephone directory and handbook among foreign visitors and residents in Moscow.

Designed and written for Westerners visting or living in Moscow.

• For foreign business travellers, tourists, and residents living and working in Moscow.
• For individuals, businesses and organizations working in or planning to travel to Moscow.

Your advertisign reaches the majority of foreign visitors and residents and a good number of Russian visitors and residents as well.

• Advertising in The Traveller's Yellow Pages will reach the majority of the English-speaking and Western visitors and residents in Moscow. A very prosperous market segment who use The Traveller's Yellow Pages to shop, dine, and relax. (The TYP and its sister Russian publication, Luchshee v Moskve (The Best in Moscow) are also popular with the discerning Russian consumer).

FOR MORE THAN A YEAR: your ad works for you 24 hours a day, 365 days a year.

• Our research shows that our directories are kept for reference and used for more than one year (especially in offices and by residents) and are often read by 3 to 4 readers. Thus, we estimate that nearly 100,000 people will use the current edition of The Traveller's Yellow Pages and Handbook for Moscow.

25,000 copies in Moscow and abroad display your ad 365 days per year.

• 25,000 copies minimum guaranteed distribution. Compare cost-effectiveness to the quick one-time exposure in the much more costly broadcast, magazine and newsprint media!

Distributed free to selected readers soon after publication.

• More than 10,000 copies will be distributed free to the foreign staff of foreign firms and organizations, to selected foreign residents and Russian oficials and to business visitors. 3,000 are placed in the rooms of the best hotels. 7,000 are sold in Moscow. 6,000 are distributed to foreign corporations and travel agencies, and about 2,000 are sold throughout the world.

Widely sold in Moscow, Saint Petersburg and the rest of the world.

• Sold at more than 100 hotels and bookstores in Moscow and St. Petersburg, 60 bookstores in the USA and Canada and six other western countries. Carried by Faxon, Ebsco and other distributors. Available by fax/phone/mail for same-day shipping around the world. Suggested retail price of $12.95 makes it easy to buy.

Your firm's ad is at the fingertips of hotel concierges, tour guides and Western diplomats in Russia and in Russian consulates abroad.

• Our directory is widely used by hotel service bureaus, the Concierge Service for Platinum American Express and travel bureaus in Russia and throughout the English-speaking world. It is trusted and widely respected for its accuracy, organization and completeness. Used by many guides and tour group leaders. Many public, university and corporate libraries subscribe to The Traveller's Yellow Pages for their reference shelves.

Your ad is both visible and likely to be seen by potential customers.

• Our compact 12x18.5 cm format and our limited number of full and half page ads makes your economical 4 cm ad into a very visible easy-to-find 1/8 page ad in this compact well organized directory. (Our index of visibility = 6 compared to 3 for newspapers and 1 for large directories).

Cost effective means profitable: just 1/2 cent per reader for a 1/8 page ad.

• A 1/8 page black and white classified ad costs less than $500, which works out to less than 1/2 cent per reader (based on 4 readers per copy). A full color ad costs $3,900 or less than 4 cents per reader (based on 4 readers per copy).

9,000 listings selected for quality and usefulness to readers.

• More than 9,000 addresses and phone numbers of selected shops, hotels, restaurants, tourist agencies, art galleries, airlines, government offices, museums, churches, medical services, business services, repairs, translators, etc.
• Practical up-to-date information in more than 140 short essays about living, working, and enjoying Moscow, including working hours, customs regulations, medical care, weather, what-to-bring, holidays, visas, how to use the metro, buses, trams, postage, telephones and more.
• All listings are selected on the basis of their importance and quality of service offered to the business traveler and tourist. The listings were selected by an advisory board of the editor and senior staff and residents of Moscow. The most trusted directory in Moscow.

More useful information listed free than in any other directory.

• The name, address, phone and fax number are included free of charge along with hours, languages spoken, nearest Metro station, and map location. No other directory in Moscow gives this information free of charge for their readers.

Internationally acclaimed for design and organization.

• All essays and entries are listed under hundreds of different categories, arranged alphabetically. Professionally designed category indexes in six languages with many cross-references. This is important to the advertiser because it makes it easy for the reader to find your ad.

Unique features including difficult-to-find theater seating plans.

• Tables on sizes and measures, signs, theater seating plans, a pronunciation chart of the Cyrillic alphabet, and new street names.

20 area maps.

• Detailed maps of major shopping streets in Moscow, VVTs Exhibition Center, Gorky Park, The Kremlin, GUM, Petrovsky Passage and other shopping areas.
• Acclaimed dual language Metro Map in English and Russian, designed for the non-Russian speaker.

Written in English with indexes in Russian, German, French, Swedish and Finnish.

• English text for essays, ads, and listings, the most widely used language in international business.
• Indexes, table of contents and headings in English, Russian, German, French, Swedish, Finnish for ease of use by most European travellers to Moscow. Its unique use of Cyrillic and foreign languages along with the English has been praised by many readers.

Geographical coverage.

• The city of Moscow with emphasis on quality firms and new establishments in the city center.

Double verification of listings and on-site visits to new establishments.

• The Traveller's Yellow Pages are recognized for accuracy and being up-to-date.

Compact and convenient size makes The Traveller's Yellow Pages a world traveler.

• Lightweight and a convenient size (12 cm by 18.5 cm), this book is designed to fit easily into a handbag, briefcase, or coat pocket.